In consumer health, product alone is rarely enough. Distribution is what turns engagement into outcomes at scale.

Pistole Labs works with a select number of consumer health startups each year to help build the commercial engines behind durable growth.

Our advisory work is focused on the channels that matter most in this category: enterprise sales, benefits marketplaces, strategic partnerships, and B2B2C distribution.

Over the past decade, we’ve done this work firsthand — at companies like Oura, Calm, and Google X — helping take products from zero to tens of millions of lives and hundreds of millions in revenue.

Alongside our advisory work, we selectively invest in startups that have proven they can convert product engagement into measurable health outcomes.

If you'd like to explore working together, our inbox is always open.