We build, back, and advise
impact-driven health
tech startups.

Our hypothesis is simple—consumer design drives clinical outcomes.
Pistole Labs incubates, advises, and invests in health tech startups building at the intersection of consumer-grade engagement and clinical-grade outcomes.
Over the past decade, we've done this work ourselves—at Oura, Calm, and Google X—taking products from zero to tens of millions of lives and hundreds of millions in revenue.
We've launched three startups (two exits), worked hands-on with 30+ founders, and built an investment portfolio of category leaders in health tech—including Anthropic, Big Health, Bright Minds (IPO), Kindbody, and Omada (IPO).
We partner with a select number of companies each year as a fractional executive or senior advisor—working side-by-side with leadership teams on new venture creation, go-to-market strategy, and enterprise growth.
If you'd like to explore working together, our inbox is always open.
Seed Capital
We invest in early-stage companies where product engagement is the engine for quantifiable health outcomes.
New Ventures
We partner with founders to develop, launch, and scale 0→1 ventures with transformative growth potential.
B2B Growth
We help companies design and scale GTM motions across enterprise sales, partnerships, and B2B2C channels.

Sequoia Capital

Google Ventures

Y Combinator

Andreessen Horowitz

First Round Capital
We're proud founders, advisors, and investors in category-defining health tech companies.

ŌURA

Calm

Big Health

Galileo Health

Omada Health

Anthropic

Verily

Kindbody

Journey Clinical

Healthie

Bryte

Koko

Motivo Health

Bright Minds

Simple Habit

Forta Health

Miga Health

Empower Sleep
Get in touch.
We always enjoy connecting with health tech founders, potential partners, and fellow investors.
You can reach us via email or LinkedIn.

